1. About This Privacy Policy

SILTFERN, LLC provides practical e-commerce platform support services for online businesses using Meta, Google, and TikTok. Our services may include Facebook Shop review, Meta Shop optimization, Google Merchant Center optimization, Search Ads optimization, TikTok Shop review, TikTok Shop maintenance, and related platform support.

Our services focus on reviewing existing store configurations, product information, commerce settings, advertising structures, merchant feeds, and other platform elements in order to identify areas that may require attention or improvement.

This Privacy Policy applies to information collected through siltfern.com, checkout pages, contact forms, customer accounts, support communications, service enquiries, service orders, and service fulfilment.

SILTFERN, LLC is an independent service provider. Unless expressly stated otherwise, we are not affiliated with, endorsed by, or acting on behalf of Meta, Google, TikTok, or their respective platforms.

By using our website or submitting personal information to us, you acknowledge that your information will be handled as described in this Privacy Policy.

2. Data Controller and Processing Roles

For personal information collected through our website, customer accounts, checkout process, enquiries, and direct communications, the data controller is:

Company: SILTFERN, LLC
Address: 1612 K St NW, Ste 505, Washington, DC 20006, US
Email: [email protected]
Phone: +1 (202) 984-7077
Website: siltfern.com

In some service engagements, a business customer may provide information relating to an online store, product catalogue, advertising account, merchant account, shop configuration, or other platform activity for us to review or maintain.

In those circumstances, the customer may act as the data controller and SILTFERN, LLC may act as a data processor or service provider when handling information only for the purpose of performing the requested service.

Where required, the applicable service agreement or data processing agreement will provide additional information about each party's responsibilities.

3. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

Identity and contact information: your name, company name, billing address, email address, telephone number, and other contact details.

Account information: account credentials, account preferences, service history, order history, and customer support records.

Order and transaction information: services selected, order number, transaction amount, currency, payment status, billing information, refunds, disputes, and related records.

Service information: website addresses, online store information, product catalogue information, product feeds, campaign details, Merchant Center information, Meta Shop information, TikTok Shop information, screenshots, platform settings, advertising information, product attributes, configuration details, and materials submitted for service fulfilment.

Communication information: messages sent through contact forms, emails, support requests, service enquiries, feedback, and other correspondence.

Technical information: IP address, browser type, device type, operating system, referring page, access time, page activity, security logs, and diagnostic information.

Marketing preferences: whether you have requested or agreed to receive promotional communications and any preferences you have selected.

4. Information You Provide for Platform Support Services

When purchasing a Meta, Google, TikTok, advertising, merchant, or e-commerce platform support service, you may provide information necessary for us to review your current setup and perform the requested work.

This information may include your website URL, store configuration, product listings, product feed information, advertising campaign structure, search terms, merchant settings, shop settings, screenshots, reports, product data, and other materials relevant to the selected service.

You are responsible for ensuring that you have the lawful right to provide any information, business records, customer data, product data, advertising information, website content, account information, or third-party materials submitted to us.

Please avoid sending sensitive personal information unless it is genuinely necessary for the requested service and has been agreed with us in advance.

Where temporary platform or website access is reasonably required, customers should use limited-access, staff, partner, or temporary credentials whenever the relevant platform provides such functionality. Customers should remove unnecessary access after the requested service has been completed.

5. How We Use Personal Information

We may use personal information to:

Process service orders and payments; create and manage customer accounts; respond to enquiries; confirm service requirements; perform requested reviews, optimization, or maintenance services; communicate about service progress; provide recommendations; provide customer support; process refunds; investigate transaction issues; and maintain order records.

Service-related information may be used to review Meta Shop structures, Facebook Shop configurations, Google Merchant Center settings, product feeds, Search advertising structures, TikTok Shop listings, store information, and other platform elements relevant to the service purchased.

We may also use information to operate and secure our website, prevent fraud and misuse, troubleshoot technical problems, improve our services, maintain business and accounting records, comply with legal obligations, and establish or defend legal claims.

Where permitted, we may use contact information to provide service updates, relevant service information, or marketing communications. Marketing messages may be stopped by using the unsubscribe option or contacting us at [email protected].

6. GDPR and UK GDPR Legal Bases

Where the General Data Protection Regulation, UK GDPR, or similar data protection legislation applies, we process personal information under one or more of the following legal bases:

Performance of a contract: processing necessary to complete a service order, provide a purchased platform support service, manage an account, provide customer support, or take steps requested before entering into a contract.

Legal obligation: processing necessary to comply with accounting, tax, consumer protection, fraud prevention, regulatory, record-keeping, or other applicable legal requirements.

Legitimate interests: processing necessary for website security, fraud prevention, service improvement, customer support, business administration, transaction management, and the protection of our legal rights, provided those interests are not overridden by your rights and freedoms.

Consent: processing based on your freely given consent, including certain marketing communications, optional cookies, or other activities where consent is required.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

7. Payment Information

Payments may be processed by independent payment providers such as Stripe, PayPal, or other payment services displayed during checkout.

Payment providers may collect your payment card details, billing information, transaction identifiers, device information, and fraud prevention data under their own privacy policies.

Full card details are generally submitted directly to the selected payment provider and are not intended to be stored directly on our systems. We may receive limited transaction information, such as the payer name, billing details, payment status, transaction reference, payment method type, and partial card information.

8. Cookies and Similar Technologies

We may use necessary cookies to operate the website, maintain checkout sessions, remember user preferences, support customer account functions, protect the website, and process service orders.

With your consent where required, we may also use analytics, performance, preference, or marketing cookies. Non-essential cookies should not be activated before valid consent is obtained where applicable.

For more information about the cookies we use and how to manage your preferences, please read our Cookie Policy.

9. How We Share Personal Information

We may share personal information only where reasonably necessary with trusted service providers that support our operations, including:

Payment processors, website hosting providers, cloud service providers, email providers, customer support tools, analytics providers, security services, accounting providers, professional advisers, contractors, and technology service providers.

Where necessary to perform a requested service, information may also be processed through or submitted to the relevant e-commerce, advertising, merchant, or social commerce platform selected by the customer.

These providers may process information only for the services they provide to us or according to their own terms and privacy policies, as applicable.

We may also disclose information where required by law, court order, regulatory request, tax obligation, fraud investigation, payment dispute, or where reasonably necessary to protect our business, customers, systems, or legal rights.

If our business or relevant assets are sold, transferred, merged, or reorganised, personal information may be disclosed to advisers and transferred as part of that transaction, subject to appropriate safeguards.

10. Sale of Personal Information

We do not sell personal information as part of our ordinary business model. We use personal information to operate our website, provide e-commerce platform support services, process transactions, communicate with customers, and support legitimate business operations.

11. International Data Transfers

Our website, payment providers, hosting services, technology providers, e-commerce platforms, advertising platforms, or other service providers may process information in countries outside your own country, including countries outside the European Economic Area or the United Kingdom.

Where required by applicable data protection law, international transfers will rely on an approved adequacy decision, standard contractual clauses, an international data transfer agreement, or another recognised legal safeguard.

Additional information about relevant transfer safeguards may be requested by contacting [email protected].

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax, security, dispute-resolution, and contractual requirements.

Retention periods may depend on the nature of the information, the type of service purchased, whether an account remains active, whether ongoing support is being provided, applicable limitation periods, and whether records are required for legal or regulatory purposes.

Store information, screenshots, reports, product information, campaign information, or other materials supplied for a service may be deleted, anonymised, or returned after completion when they are no longer required, subject to contractual, backup, legal, and security requirements.

When information is no longer required, we will take reasonable steps to delete, anonymise, or securely dispose of it.

13. Data Security

We use reasonable administrative, organisational, and technical measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration, disclosure, or destruction.

These measures may include access controls, password protection, encrypted connections, software updates, backups, monitoring, limited staff access, and the use of established payment, hosting, and technology providers.

No internet transmission, website, storage system, or electronic service can be guaranteed to be completely secure. Customers should use strong passwords, protect their account credentials, use appropriate account permissions, and contact us promptly if they suspect unauthorised access.

14. Personal Data Breaches

If we become aware of a personal data breach, we will investigate the incident and take reasonable steps to contain and address it.

Where applicable law requires notification, we will notify the relevant supervisory authority and affected individuals within the required timeframe.

15. Your GDPR Data Protection Rights

Where GDPR, UK GDPR, or similar legislation applies, you may have the right to:

Request access to your personal information; request correction of inaccurate or incomplete information; request deletion of information; request restriction of processing; object to certain processing; receive certain information in a portable format; withdraw consent; and submit a complaint to an applicable data protection authority.

The right to deletion is not absolute. We may retain information where processing is required for legal compliance, payment records, fraud prevention, contractual obligations, dispute resolution, or the establishment, exercise, or defence of legal claims.

To exercise a privacy right, contact [email protected]. We may request reasonable information to verify your identity and confirm that the request relates to you.

Authorised agents may submit requests where permitted by law, but we may require evidence of the agent's authority and verification of the relevant individual.

16. Objection to Direct Marketing

You may object at any time to the use of your personal information for direct marketing.

You may unsubscribe using the link included in a marketing message or contact us at [email protected]. We may retain limited suppression information to ensure that your marketing preference continues to be respected.

17. Automated Decision-Making

We do not ordinarily use personal information to make decisions based solely on automated processing that produce legal effects or similarly significant effects on individuals.

Payment providers, advertising platforms, e-commerce platforms, and fraud prevention services may use automated systems as part of their own operations. Those providers operate under their own terms, privacy policies, and legal responsibilities.

18. Children's Privacy

Our website and e-commerce platform support services are intended for businesses, merchants, store operators, and individuals who are legally able to enter into a service agreement.

Our services are not directed toward children. We do not knowingly collect personal information from anyone below the minimum age at which they may lawfully provide their own consent under applicable law.

If you believe that a child has submitted personal information to us without appropriate permission, contact [email protected] so that we can review the matter and take appropriate action.

19. Third-Party Platforms, Websites and Services

Our services may relate to or involve third-party platforms such as Meta, Facebook, Google, Google Merchant Center, Google Ads, TikTok, TikTok Shop, payment providers, hosting services, analytics providers, or other independent technology services.

These third-party platforms operate independently and maintain their own terms, policies, technical systems, eligibility requirements, advertising rules, merchant requirements, and privacy practices.

We are not responsible for the privacy practices, security, availability, account decisions, policy decisions, or content of independent third parties. Customers should review the applicable third-party terms and privacy information before submitting personal information or using those services.

20. Changes to This Privacy Policy

We may update this Privacy Policy when our services, website functions, technology providers, platform support activities, legal obligations, or data practices change.

Any updated version will be posted on siltfern.com. Material changes may also be communicated through the website, by email, or by another appropriate method where required.

21. Contact Us

For questions about this Privacy Policy, our handling of personal information, or a privacy rights request, contact:

SILTFERN, LLC
1612 K St NW, Ste 505, Washington, DC 20006, US
Email: [email protected]
Phone: +1 (202) 984-7077
Website: siltfern.com

Please include “Privacy Request” in the subject line and provide enough information for us to identify and respond to your request.